This town is famous for the production of earthenware pottery, which is the main economic activity in the city. Pottery has been produced in the Avanos area for centuries and some of the techniques still used date back to Hittite times to 2000 BC. Locals take clay from the nearby Red River (Kizilirmak) and turn it into perfectly formed pottery and ceramic pieces. Avanos is a mass of family run potteries. These famous potters make wonderful souvenirs such as mugs, ashtrays, wine jugs, cooking pots, ornate plates, vases and chess sets.